Hi, I’m Emily –  former dating columnist, overly enthusiastic advice giver and founder of Matchstick Dating.

I know dating isn’t easy. Heck getting matches isn’t easy.

This is where I come in.

Before founding Matchstick, I matched with hundreds of men on Tinder and chose 30 of them to go out with.

I quickly realised that while in real life these men were scoring high in humour, intelligence and kindness, their profiles weren’t reflecting this.

For many men though, portraying this in their profile is the equivalent of climbing Everest.

For the record guys, you don’t need to look like Brad Pitt in order to win in online dating, but you do need to know what to post and why.

Let me help you turn the heat up on your profile.